Despite being among the first social metrics that indicate post performance, Likes on Instagram still stand as a go-to indicator for most brands. It’s affordable to the viewer: a double tap is all that’s needed. Plus an Instagram Like gets wrapped into general engagement numbers.
The below is a medley of tips that we’ve assembled to help increase your Instagram Like counts per post. We’ve skipped fundamentals like taking good photos and being consistent but it’s always a good idea to make sure they’re in mind. These Instagram for business basics include the foundation on your strategy while these pointers are the enhancers to help you make the most out of your content.
Many ways to get additional Likes on Instagram
1. Get inspired by other brands and industries
Where does one pull your inspiration from? If you’re only following on from the industry or perhaps your circle of friends, you won’t find fresh ideas. Instead, take the time to research and find inspirational accounts to follow along with. Make this a mixture of your industry, related industries and industries wildly outside your circle. Get the job done customer base isn’t just like yours, it’s likely that you’ll be able to find some inspiration in their posts’ process to extrapolate for your own.
2. Operate a Like-based contest
A number of the highest engaging content on Instagram are focused on sales and giveaways. People love to go in contests and the easier they are to get in, greater engagement you’ll receive.
To own a Like-based photo contest, you’ll need one of several entry requirements to get that they have to like the post. Usually, another two requirements will incorporate following account and tagging a buddy or two. Liking a blog post for an entry is really a decreased barrier that you’ll make sure to receive a great deal of engagement.
3. Focus on a hashtag strategy
One of many most effective ways to get noticed organically is usually to utilize hashtags in your brand’s benefit. That doesn’t mean spam tagging every post with #top, #amazing or #hair. It indicates being selective in your hashtags, both brand name and industry. When you have a brand hashtag, it’s more readily found related content and influencers. Industry hashtags try to show you what’s trending in your field and ensure you’re not really missing out.
4. Tag the proper accounts
Give credit where credit is due. When relevant, tag about the post along with the caption those who you happen to be working with. By way of example, for those who have prominent products or individuals your photo, tag them for the post. It will take little time and yes it gives credit for the makers. Oftentimes, these tags resulted in brands liking this page and commenting with them.
6. Tag your post’s location
Especially strongly related travel and retail brands, tagging a spot makes sure that your photo arises when individuals are looking at a spot. It’s simple enough to accomplish and shouldn’t be more difficult from the publishing time.
Many Instagram-savvy diners also employ Instagram to research the best drink and food options in a restaurant. By examining a tagged location, they’re able to easily find photos in the meals they wish to check out. If the content is good, the Instagram Likes comes into play organically with the location tag.
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