Technology is influencing our strategy for acting, it influences our knowhow and marketers must adapt to it. Inside the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing a far more organic and unpredictable strategy for seeing things. Possessing in mind, will enable us to adapt more careful.
This hitting the ground with the latest technological development is influencing publishers to adapt or die. One those trends could be the increased usage of “fringe” social hubs. Brands with a broader presence will certainly be sort of less skeptical when publishing content via social hubs which are considered in the past “fringe.” Over time we’re also noticing many interesting strategies to interactive content, some of those is by 360 views photo as being a virtual 360 view. Another trend may be the usage of animated GIFs dominating newsfeeds and timelines. These will keep its growth for the next years.
Based on technology once again, algorithms are now to create content. We have been now listening the creation of artificial intelligence in content generation which is a game-changer
Balancing SEO, SMM, UX and analytics. We’re noticing that the proper mixture of SEO, SMM, UX and analytics can help you reap rich rewards when you value their importance equally and treat them together instead of individual components
Paid Social. We pointed out that back 2015 there was clearly a large growth on promoted posts. By way of example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach of course is constantly on the dwindle as social support systems aggressively push for marketing on their platforms. It’s time for you to compensate for the paid social approach because this is just getting bigger
New publishing options in social websites. Instant articles by Facebook is now able to help publishers give their content more visibility in comparison to content on their native publishing platforms.
Real-time aggregated submissions are for the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands using a broader presence will surely be form of less skeptical when publishing content via social hubs that have been considered previously “fringe.” Those “fringe” hubs have become mainstream. Content strategies are devoted to Snapchat and Instagram and will only surge in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by research by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 in 2010 from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing might be a section of every content marketing strategy in 2016.
Visual content for example infographics will continue enabling marketers to offer personalized content. Global internet speed grew by 17% in a year. Slow internet connection is not an problem anymore, therefore delivering cool graphic-oriented content should be paramount to try for one more years.
Mobile marketing will rise even higher. You will see more mobile use of new audiences as time passes. It’s remained constant as years overlook but it will just get higher and higher within the next years.
Virtual Reality and Augmented Reality. Facebook’s main way of the next years is augmented reality. Creating virtual reality based content will permit marketers to educate yourself regarding a brand new frontier of content assimilation. This gives a push for giant brands. Facebook’s new 360 video options opening a new realm of web content writing possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have started focusing on ranking for long-tail keywords. This really is one of the main key drivers that can define SEO in 2016.
Finally, get this to year the time to ascertain real bonds between customers plus your brand. Do internal marketing at your organization, company or startup so that you can reduce resistance. Marketers surveyed lamented the reason they aren’t building stronger bonds with customers is caused by internal resistance. To deliver a compelling brand to customers means marketers should effectively engage and cut across a corporation. This can be neither easy nor welcome, however it appears many agree. Improving the product offering is the #1 way marketers feel customer intimacy may be improved.
Make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer care is how they are able to most effectively build intimacy. In addition they indicated that nearly all their clients associate their brands together with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged using your brand by continuously delighting them.
Good storytelling and generating emotional response among your target audience is often more important than ever before in 2010 – how this content is delivered, though, is essential. App development and content for an instant society. The 5 most widely used messaging apps feature 3.5 billion monthly active users, based on Statista, and marketers start to adopt notice. Facebook has now integrated branded campaigns into Facebook Messenger and plans to do much more of this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat has got Snapchat Discover along with the alternative for any advertiser or individual to generate their particular geo filter with Snapchat when needed. Messaging is definitely huge in the digital world. Expect digital marketers to really make it even larger.
A trend towards a longer sales funnel where digital marketers produce an increasingly advanced level of worth upfront, before moving towards seeking an email address or stepping into a sales sequence. This will usually take the type of content marketing – via blog articles, YouTube videos, and webinars, and also from the growing rapidly live video space using platforms such as Periscope and Facebook Live. The most successful digital marketers will likely be those who are in a position to establish a advanced level of trust before asking prospects and customers for that sale. This can be additional benefit marketers simply because they should strategically craft a large amount of free content, but the rewards comes into play the sort of a simpler sale after they do request it, simply because have previously established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and stuck just using reporting. But info is now more dynamic, accessible, and broadly understood. This can throw open new opportunities for messaging optimization – but, moreover, this usage of data will challenge marketers for being nimbler and responsive.
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