Why has got the affiliate couponing industry abandoned the benefit store industry? If you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will notice that there are limited or no coupons readily available for convenience stores. It looks like there’s a disconnect relating to the coupon affiliates and the convenience store industry. Should you consider what kind of money are at stake this doesn’t make any sense. $1 out of every $24 dollars is put in this country in the convenience store. So why gets the coupon affiliates abandoned this channel?
I think one of the problems is the amount of convenience stores. There are 154,195 convenience stores in the U.S. by December, 2015 (NACS/Nielsen) along with the site counts carry on growing yearly. Another possible problem may be the fragmentation of the profession. There are many regional players and just a handful of national players. Another problem has become the speed of the transaction. We have all visited line with the supermarket and had that lady before us pulling a variety of coupons out of her little pouch bag that slows down the transaction time in the register. That’s not good for the actual store. The common time it takes for somebody to go into and by helping cover their an investment with a convenience store is 3 minutes and 33 seconds (NACS). However, together with the advance of the smartphone it is easier to employ a coupon. Digital couponing is actually changing the way you lower your expenses with the convenience store. The usage trend coming from all outlet coupons is unquestionably in the upward trajectory plus it doesn’t appear to be it is going to decrease before i write again. Grocery stores be the cause of 34.2% of all retail stores in the us (NACS). There is absolutely no other U.S. retail channel that is certainly this kind of important portion of practically every community in the nation and that is reflected within the overall dollar sales of the industry at $696.1 billion. Those sales represent about 4.1% of the entire estimated $17.7 trillion U.S. gross domestic product.
I do believe there’s a marriage of sorts occurring with convenience store coupons as well as the smartphone. Roughly over 5% of sales transactions inside store should include an electronic digital coupon of some kind through the year 2019 (Gasbuddy.com). It’s predicted there will probably be around 1.05 billion global mobile coupon users in the world by 2019. Together with the simplicity the GPS location features on smartphones and push technology recovering each day it’s no surprise why store coupon usage on your smartphone is booming. Digital coupon redemption is roughly 10% right this moment. Whilst the old fashion print or paper coupons use a redemption rate of 1% or fewer. 90% of digital coupon users redeem their coupons in a matter of a couple of days of receiving them on their own phones. You are likely to feel that the redemption speed will simply increase for the convenience customer and redeem them sooner.
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