Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this venture, and he’s hoping the company he’s launched having a Kickstarter campaign could be the next Toms.
“They add such a pop of color, they just they create you content.”
Ahmed is discussing these shoes being produced by his new company Naraam, a NJ-area startup being run – yes – from a garage. It’s a business focused on making shoes, and doing good.
Just like another well-known shoe company:
“My inspiration can be Toms,” said Ahmed.
But his initial inspiration originated from home.
“In 2012, I been visiting my hometown in Pakistan, Karachi, and that i discovered these beautiful colored sandals in the local market,” he says.
he brought a number of the shoes back to NJ, had his girlfriend put them on and also this happened:
“Everywhere she went she received plenty of compliments about the shoes.”
The shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”
Ahmed’ friends all wanted a pair – but there is an issue with simply importing them. The artisans making the shoes only made Three or four dollars each day, hardly enough to meet their basic needs, a lot less support a family group.
“The effort they put behind these sneakers is merely significant. They were definitely very underpaid for their crafts and skills and that we wanted to change that.” Ahmed said.
So in February this year, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal within just 30 hours, 62 thousand dollars in every.
That money would go to paying Naraam artisans above market price for his or her intricate work. Also…
“We do profit sharing using them, and we’re also supplying them medical benefits,” explained Ahmed.
Naraam footwear is also fun.
No two pairs are alike, and there’s no right or left.
Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.
Soon you might be seeing these colorful Black flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion is likely to make the planet a brighter place for everyone.
“I think it brings two cultures together. It gets people together this way.”
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