Globally, the usage of cellphones, smartphones, iPads and tablets for surfing the net is increasing at an alarming rate due to its convenience, cost-efficiency, ease and comfort. The use of cellular devices is closing digital divide between your rich and poor; along with the urban and rural dwellers. All businesses are duty-bound to formulate websites that are mobile-friendly in order to reach these mobile users. One way of doing so would be to create designs which might be responsive to different devices and screen sizes.
What then is responsive web page design?
Responsive web design (RWD) can be a technique employed in web design allowing webpages reply to the screen size, orientation and platform of the device a person is viewing with.
Responsive design include the simple the crucial element which has changed the browsing behavior of browsers in recent years. Such websites are equipped for changing from device to device. By way of example, if your user switches coming from a cellular phone into a tablet device, the site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in the technicalities linked to designing such websites, the following are the company features of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale with all the layout to reveal and hide parts of images online. This fluidity makes it user-friendly, accessible and exquisite in comparison to conventional websites. Users can surf your web site no matter the environment they end up, hence improving the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design the best practice so firms that would not have options are missing out. To be the most popular global search engine, Google explained that responsive websites are simple to crawl and perform favourably looking results.
In accordance with Moz, a well-respected search company within their 2015 Search Engine Ranking Factors, 150 marketing professionals dedicated to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
With all this knowledge, we can easily safely say without a doubt that creating a responsive website can help augment marketing efforts of organizations to attain their business objectives.
Cost-effective: Using desktop or laptops is normally more costly and/or inconvenient than using mobile phones. Mobile phones offer easy and quick usage of information on the move. Responsive websites therefore are reasonable to users who spend little to no amount of time in a workplace.
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