Precisely how to really get your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate which has a real example the way to get greater than 10,000 fans on your Facebook business page.

Facebook may be the king of internet sites exceeding 1.79 billion active users a month (Updated December 2016). It is used by greater than 60% of Online users Worldwide and it’s also a great tool for promoting a service or product, finding clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you must have a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is important.

What may be the significance of having many Facebook fans on your business page?

It indicates popularity – It’s understandable that this variety of fans reveals how popular an internet site is. A cheap business page with 100,000 followers is more popular than a page with 1,000 fans and also this creates a variety of other benefits (described below).

It indicates trust – In the event you can’t see the relationship between Facebook fans and business trust, are thinking about that this US State Department spent $630,000 to increase their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World a prosperous business, website or blog needs to have a lot of Facebook fans. Five-years ago this failed to make a difference however in the Twenty-first century, social proof is important.

More fans, more visits – The harder fans you’ve got, the greater may be the number of people that will visit your posts of their timeline and perhaps visit your website.

While this really is, it ought to be noted that doesn’t all your fans might find you.

As already explained in the previous post, How to increase your Facebook Page Organic Reach, only a small percentage of your respective followers (a maximum of Four percent) might find your status updates.

This number may vary, but what is important to understand now, is when you’ve got 10,000 fans and also you post a new update, it will be seen organically by way of a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social websites is really a ranking factor, many studies show that popular websites on Facebook are more likely to perform better in search, these days so well received websites (additional circumstances being equal).

How to look from 0 to 10,000 Facebook fans

Now that you are believing that creating a lot of Facebook fans is important for the website and business, let’s see step-by-step the best way to go from 0 to 10,000 fans.

Note: Necessities such as identical steps I followed to increase the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans plus it continous to cultivate organically.

Step 1: First suggestion – you must have a Facebook business page

It may sound silly for your experienced but also for beginners to social websites this might be new things: A private Facebook page is different from a business page.

If you need to have friends on Facebook to talk about your holiday photos then you need to create a personal page though if you want to have fans and followers for the website or business then you need to create a Facebook business page.

So, the first step is to ensure that you create a Facebook business page as well as the next step is to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (inside the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) and of course posting interesting content – this is actually the most crucial optimization tip of most.

The expertise of the content posted on your Facebook business page will even determine it’s failure or success.

Having an optimized Facebook page makes it simpler to attract new fans or maybe more likes from ads once we might find below.

Step 3: Reap the benefits of your individual Facebook account

I mentioned in the first step above that you need to possess a business page rather than a private page, nevertheless, you still need to offer an active personal facebook account.

Here means that:

After you post an update on your business page, one way to increase exposure and likes, is to share that post on your personal page also.

People you’ve got as friends on your personal page are more likely to ‘like’ and ‘interact’ together with the post shared from a business page and will also raise the engagement factor of your respective posts.

As an end result, facebook will show you to more fans (organically).

So, one way to increase the volume of folks that view you and go after dark 4% people group of followers is to share and promote the post on your personal page.

It is obvious that this more variety of friends the greater would be the visibility from the post.

Also, make certain you invite all your existing friends (and new ones) to enjoy your Facebook business page. Accomplish that each time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social media 101 nevertheless, you require the Facebook like box on your website for 3 reasons:

#1 – It’s ways to associate your web site together with the Facebook business page. In other words this is a strategy to ‘tell’ search engines like yahoo until this is your official Facebook business page.

#2 – When you are getting a lot of fans, this really is something you ought to be proud off and something to indicate on your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a sensible way to grow your group of followers organically. Readers can follow your web site by clicking the LIKE button without needing to visit Facebook.

Hint: For optimum results, placed the LIKE box above fold (around the sidebar).

Hint 2: You may also popup such box to new users (for example, when they spend One minute on the page, when they scroll right down to underneath or when they make an effort to leave your page – even if this is effective regarding getting new likes, you should be careful to never ensure it is too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to your personal Facebook page and placed such box in the prominent position on our website.

The next natural step is to start sharing happy to keep your fans happy and possibly have the ability to convert them from fans > website visitors > customers.

Some simple rules to check out that will raise the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your fans anticipate seeing inside your page. For instance, if the web site is about Social media marketing, share content related to social websites rather than about sports or another type you may like. Should your users desire to read sports news, they understand finding them.

#2 – Don’t forget which they follow your small business page to obtain updates about your website (and niche) rather than about your social gatherings: If you wish to get social, then takes place personal Facebook page, your small business page is all about your web site.

#3 – Usually thumb, I use my opportunity page to talk about content from my niche only, if I should share something is not related to my niche, I use my own page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. When you have a promotion to talk about something like that which may benefit your fans, you can do so but don’t add too much.

Try to post interesting, shareable content that is related to your niche, even if this doesn’t come from your web site. Keep a balance between promotional and content that your followers may want to read.

Step 6: Share interesting and good quality content (not simply links)

I made some tests in connection with impact of descriptions when you are performing a Facebook update and discovered out that Facebook posts with ‘lists’ have more likes than posts with only links. Allow me to provide you with an example to understand What i’m saying is.

When you need to share an article from a website on Facebook, you try to Facebook status updates and go into the webpage URL. It looks similar to this:

You can share this post without adding any extra information. Should your title and pictures are fantastic, you’re going to get several likes with regards to the time you make the post, variety of fans etc.

If one the opposite hand, you enrich your post with the addition of more information specifically a list, then other items being equal, you’re more likely to get more likes and shares.

For me this may cause sense because individuals that go to a title and image of their timeline might not ‘Like It’ as it provides no value for many years (don’t forget that this average user is given a huge selection of postings of their timeline if he or she login to Facebook).

On the opposite hand once you allow them to have valuable, good quality and simple to see information (just like a list), they’ll select the LIKE button because they read something useful without needing to leave their timeline.

Note: It is just a known fact that everyone has a bent of LIKING an article without reading it so allow them to have reasons to accomplish that; your web site visits might not increase though the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a peek at some of the most popular Facebook pages, you will see that they have a tendency to talk about images, videos, infographics, charts etc, with their usual text only postings.

This kind of content gets more likes and shares and for that reason the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to check out your page. A few ideas to consider:

Quality updates – Here is the best incentive it is possible to give your users. Before posting anything on your page, you need to be sure that it offers a superior value on your audience. When you do this consistently, you existing followers will share it with their friends and will also get more users.

Run a competition – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is to Much like the page first. There are many tools to accomplish this but are thinking about that if you don’t possess a known brand this many ‘t be so successful.

Content upgrades – If you have your blog post, you should use ask users to adore your page with an latest version of your respective post. This calls for extra tools but it is something worth trying out.

Step 9: You have to market your own content and page

When you create your small business page don’t expect that it’s going to magically get a huge number of fans. Aside from the tips outlined above, you need to to promote your small business page in places besides Facebook.

A few ideas to consider that worked for my case:

Promote in other social websites networks – If you have accounts with social websites channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to participate you on Facebook also. Be polite and reveal to them the rewards from doing so.

Promote in Twitter – Besides posting about your Facebook page on other social websites networks, it is possible to reap the benefits of twitter’s interactive features.

When you get a new twitter follower, send them a private (personalized) message and have these phones follow you on facebook (your personal and business pages).

This method even though it is time consuming, (Used to it manually rather than using any tools) it could produce really good results.

Promote inside your newsletter – If you have a newsletter or you engage with your readers via email, make certain you keep these things follow your Facebook page.

Do not simply write the FB URL within your signature but ASK them politely to adore your small business page.

Step 10: Facebook ads is really a must

I have saved one of many easiest and quite a few efficient ways to enhance your Facebook fans for last, as it is often alone that it’s not free.

Facebook provides a self-service ad platform used to either enhance your group of followers (market your page), improve your posts, get more leads, increase conversions or perform variety of other actions (as shown inside the image above).

The procedure is quite basic and straightforward. Basically you end up picking a site you own, select your main goal (market your page), select your audience (determined by country, age, other demographics and interests) then set your daily budget and duration.

The cost per campaign is determined by several factors. The simplest way to assess if Facebook ads is an excellent solution to enhance your group of followers, is to operate a pilot campaign for two days.

Spend $10-$20 dollars each day and run the campaigns for a fixed duration (at least every week). At the conclusion, it is possible to assess if the fee per like is something you’re ready to buy.

I had great results with Facebook ads for both my websites and for client websites and that i run campaigns on a monthly basis (stay) to enhance my facebook likes.

It ought to be noted by using Facebook ads you don’t buy likes but views. Lots of people feel that everything you buy is Facebook likes but in reality you make payment for Facebook to indicate your ad to more Facebook users.

If what you will be advertising is interesting, then more people will hit such button so spend an afternoon and look at the message you need to display inside your ad and also the image to make use of.

Conclusion

Having a big variety of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t essential in the initial place, then nobody would care as well as the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the required optimizations on your business page (steps 1 and two above), then your fastest way to get additional followers is to use Facebook ads. With a bit of A/B testing you will get to 10,000 fans with no greater than $1,000 (spread into a time period of months).

Once you do everything properly and provided that you do have a great service or product, it is possible to grow your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.