Globally, the use of mobile phones, smartphones, iPads and tablets for surfing the internet is increasing within an alarming rate for the convenience, cost-efficiency, comfort and ease. The use of mobile devices is closing digital divide relating to the rich and poor; and also the urban and rural dwellers. All businesses are duty-bound to produce websites which can be mobile-friendly so that you can reach these mobile users. Just one way of this is usually to create designs which can be responsive to different devices and screen sizes.
What then is responsive website design?
Responsive website design (RWD) can be a technique employed in website design allowing webpages respond to the screen size, orientation and platform with the device an individual is viewing with.
Responsive design will be the simple the very first thing containing changed the browsing behavior of browsers in recent times. Such websites are designed for changing from device to device. By way of example, if your user switches from the mobile phone to some tablet device, the site automatically adapts and dynamically fits the dimensions of the screen.
Without delving much to the technicalities involved with designing such websites, listed here are the business benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to show and hide areas of images over the internet. This fluidity causes it to be user-friendly, accessible and exquisite when compared with conventional websites. Users can surf your site whatever the environment they are, hence enhancing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended E-Commerce as best practice so firms that don’t have choices getting left behind. Being the most widely used global search engine, Google explained that responsive websites are simple to crawl and perform favourably searching results.
In accordance with Moz, a well-respected search company within their 2015 Optimization Factors, 150 marketing professionals specializing in SEO were surveyed and also the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
With all this knowledge, we are able to safely say for certain that developing a responsive website will help augment marketing efforts of organizations to achieve their business objectives.
Cost-effective: Using desktop or laptops is generally higher priced and/or inconvenient than using mobile devices. Mobile devices offer simple and fast entry to information about the move. Responsive websites therefore are reasonable to users who spend virtually no time in an office space.
For businesses, the responsive website design reduces design and development costs since they don’t have to develop different websites for different devices. Additionally, businesses will save you money on maintenance costs while they is going to be centering on just one website.
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