1. SOCIAL CONTENT WILL GAIN PROMINENCE
A growing number of social networking content indexed online along with other popular search engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social networking networks leads to how search engines like google understand your websites are credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as a powerful tool drive an automobile their digital and top seos efforts. In 2016 expect more businesses to embrace the buzz, and make use of videos to capture new audiences.
80% of video. Results that show in SERPs come from YouTube
Videos get 50X better organic page ranks online when compared to against plain, static text results.
Video searches receive 41% higher click-through rate a when compared with plain, static text content
3. MOBILE OPTIMIZATION Can be CRUCIAL
Today people make use of a variety of devices gain access to content. Tablets, smartphones, laptops, phones and also watches are getting to be standard tools to browse web. Search engines like yahoo know this and they also reward websites that seem to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have looked for local info.
Mobile search comes to an end 43% every year.
Over 1.2 billion people get the web from other mobile devices.
4 out of 5 consumers use smartphones to buy.
4. VOICE SEARCH FUNCTION A MUST
Voice search is easily being a huge portion of mobile usage and it has elevated the pain of typing keywords to perform looking query. However shift means your content should be developed with voice search in mind.
60% teens use voice search as you’re watching TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
Inside your individuals are trying to find content sources that offer all of the relevant information they want in a place. Search engines like yahoo have noticed this trend and consequently content aggregators have grown to be popular inside the SERPS.
6. The trend OF MOBILE APPS WILL GROW
As discussed above, using mobile for web search is on all-time rise and apps just make the project easier. Just few more many mobile apps are sure to overpower desktop and mobile websites.
Mobile phone applications take into account 52% of them all allocated to online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of people prefer native mobile apps to websites. (SearchEngineJournal)
7. Local search engine optimization For being A lot more IMPORTANT
Local search will go stronger over the years. In 2016 you have to let Google know where you are located as well as what you might be offering.
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