1. SOCIAL CONTENT WILL GAIN PROMINENCE
A growing number of social networking content indexed on the search engines and other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to improve and support SEO Links to social networking networks leads to how search engines like yahoo understand your internet site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as being a powerful tool drive an automobile their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the popularity, and make use of videos to capture new audiences.
80% of video. Results that relate up in SERPs originate from YouTube
Videos get 50X better organic page ranks in Google in comparison with against plain, static text results.
Video searches receive 41% higher click-through rate a compared to plain, static text content
3. MOBILE OPTIMIZATION Can become CRUCIAL
Today people make use of a variety of devices to get into content. Tablets, smartphones, laptops, phones as well as watches have become standard tools to browse web. Engines like google know this and so they reward websites that seem to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have searched for local info.
Mobile search expires 43% year on year.
Over 1.2 billion people access the web using their cellular phones.
4 out of 5 consumers use smartphones to buy.
4. VOICE SEARCH FUNCTION A necessity
Voice search is quickly learning to be a huge a part of mobile usage and has elevated the anguish of typing keywords to operate a search query. But this shift means your posts have to be developed with voice search in mind.
60% teens use voice search while you’re watching TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION WILL GET BIGGER & BETTER
As part of your individuals are seeking content sources that offer all of the relevant information they need in one place. Engines like google have noticed this trend and as a result content aggregators have grown to be extremely popular inside the SERPS.
6. The fad OF Mobile phone applications WILL GROW
As discussed above, utilization of mobile for web search is on all-time rise and apps just make the project easier. Just few more years and mobile phone applications will overpower desktop and mobile websites.
Mobile phone applications be the cause of 52% of them all used on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of individuals prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local search engine optimization TO BECOME Much more IMPORTANT
Local search is certainly going stronger over the years. In 2016 you have to let Google know where you are located as well as what you might be offering.
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