Seven Search engine optimisation Trends You should be Conscious of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

A growing number of social websites content indexed on the search engines along with other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to boost and support SEO Links to social websites networks leads to how search engines understand your websites are credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video as being a powerful tool drive an automobile their digital and best seos efforts. In 2016 expect more businesses to embrace the buzz, and make use of videos to capture new audiences.

80% of video. Results that relate up in SERPs come from YouTube

Videos get 50X better organic page ranks in Google when compared with against plain, static text results.

Video searches receive 41% higher click-through rate a compared to plain, static text content

3. MOBILE OPTIMIZATION WILL BECOME CRUCIAL

Today people utilize a range of devices to get into content. Tablets, smartphones, laptops, phones as well as watches are becoming standard tools to browse web. Search engines know this and they reward websites that appear to be good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have searched for local info.

Mobile search is up 43% year on year.

Over 1.2 billion people get the web using their cellular phones.

Four out of five consumers use smartphones to buy.

4. VOICE SEARCH FUNCTION A MUST

Voice search is quickly becoming a huge part of mobile usage and it has elevated this of typing keywords to perform searching query. However shift means your articles have to be developed with voice search planned.

60% teens use voice search while you’re watching TV

40% adults use voice look for directions.

5. CONTENT AGGREGATION Are certain to get BIGGER & BETTER

More than ever before individuals are trying to find content sources that supply all the relevant information they want in one place. Search engines have seen this trend and consequently content aggregators have grown to be popular inside the SERPS.

6. The trend OF Mobile phone applications WILL GROW

As discussed above, using mobile for web search is on all-time rise and apps simply make the project easier. Just few more a number of mobile phone applications will overpower desktop and mobile websites.

Mobile phone applications account for 52% in recent history invested in online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of individuals prefer native mobile phone applications to websites. (SearchEngineJournal)

7. Local SEO Being EVEN MORE IMPORTANT

Regional online research is going stronger over time. In 2016 you must let Google know what your location is located along with what you’re offering.
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About the Author: Annette Nardecchia

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