We (along with the remaining internet for the past decade) have spent a while convincing you of the significance of acquiring online reviews on your business. So let’s just assume you’re sold on the advantages of developing a lot of people tout how awesome happen to be on the web.
That being said, it isn’t really safe to visualize everyone knows exactly where from the wide arena of the web we can point those well wishers once they need to sing our praises. I mean, we would be capable to rattle off 1 or 2 sites (“Yelp! And i believe you can get them to show up on the internet Maps, too?”), but we do not exactly have a very laundry report on options at our disposal.
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Check out our report on the very best product review websites for B2B and B2C companies. Understand that every industry has niche sites, too. As an example, those who work in the restaurant industry may wish to be on UrbanSpoon. This website post won’t end up in sites that are specific to a single industry, however it will provide leave a review that apply to businesses in any industry.
Review Sites for B2C Companies
1) Amazon Testimonials
Amazon was one of the first websites to allow consumers to post reviews of items in 1995, and it remains just about the most important helpful information on consumers looking to make informed purchase decisions. Even though people can as well as do buy a product elsewhere, whether it’s sold on Amazon.com — unless it’s gasoline or drug paraphernalia, which is — then many individuals will look up its Amazon review before they decide to purchase.
After that separate your product or service from seems just like it? Those shiny gold stars and good reviews. Goods are rated on a five-star rating scale, which can be categorised by percentage of reviews per star, then most helpful reviews and many recent reviews.
2) Angie’s List
Aimed at U.S.-based service businesses, Angie’s List is often a “higher-end” review website, because users actually have to fund membership. Nevertheless, you get what you pay for. The reviews, given with an A-F scale, are usually very well-thought out — not a lot of that ranting and raving that’s more common on free review sites. The reviews is not anonymous, which helps cut down on fake or misrepresentative reviews, and corporations may answer the reviews posted about the subject, too.
It’s absolve to create a page on your company. Once you have yours, encourage your clients who will be on Angie’s List to go out of reviews there — members include the only ones allowed to undertake it!
3) Choice
Have customers in Australia? Choices a member-funded review website located in Australia. Choice independently test services and offer performance reviews on their members. The bulk of the work they do involves testing services themselves, creating product comparisons, and writing buying guides. Additionally, though, they certainly allow members to rate and discuss specific product models and brands to Choice members. If you have customers in Australia, we advise encouraging those people who are on Option to leave reviews there.
4) Trustpilot
Trustpilot is often a fast-growing, community-driven consumer review platform located in Denmark, although they’ve expanded from Europe into 65 countries, including the U.S. The working platform for businesses helps companies from all over the entire world proactively collect reviews. It does not take customers who write both product and seller reviews, keeping it third-party verified.
While they have a very basic version totally free (this lets you build a profile page and collect reviews), their paid versions enable you to create customizable review invitations, share ratings and reviews on social media marketing, and link review data in your internal business systems.
5) TestFreaks
Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect reviews and write seller reviews to check them. Another cool addition? Their question and answer feature, which lets prospects post questions and receive answers from your customer service team.
6) Which?
Which? is definitely an independent consumer review organization that tests and reviews products and then covers them. Unlike Angie’s List, oahu is the folks where? who write the reviews — not the shoppers. They don’t really accept submissions for product testing or survey inclusion, nonetheless they do encourage people permit them find out about many and services by emailing [email protected].
Although this leaves less room that you can influence whether your products wind up on their own site, it is worth knowing about and checking in about this popular site, particularly if you have customers from the U.K. Your website has product reviews for anything from dishwashers and tablets to cars and bank cards. They make certain you review each one of these products themselves, and then reveal both their methodologies and results. Additionally, they take customer surveys of things like the best and worst firms for customer service.
A great deal of their content articles are free, but customers can become members for ?10.75 a month to get entry to a “Best Buys” and “Don’t Buy” list, the most up-to-date reviews of items off their test labs, and entry to their consumer legal counsel service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and pay for all products which they test. (Fun fact: They are buying and test 80 cars each year!) This really is about as legitimate because it gets. As a result, there are no longer much that you can do here “except” if you sell something, make sure it is, fantastic.
Basically, you could have this website as a lesson in excellent content creation. For each and every product they review, they feature review criteria, product overviews, a buying guide, and social sharing buttons. Means that quite comprehensive and, well, helpful. Pretty much the main element to great content, are we right?
8) TripAdvisor
If you’re from the travel, hotel, airline, entertainment, or restaurant industries all over the world, you should read the reviews about the popular website TripAdvisor. Since the largest travel site on the globe, it has over 225 million reviews, opinions, and photos taken by travelers. Next to your skin some awesome content on their own about low airfares, travel guides, rental listings, and advice forums about almost any location on the globe you may image. A number of people look there prior to making a trip.
The important thing with a successful profile on TripAdvisor is which makes it as near up of their popularity index as you can, to ensure people searching for information inside a specific place see your listing. In accordance with TripAdvisor, very good ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here’s an excerpt of the advice they furnish businesses looking to grow their ranking:
Quantity: Ask your friends and relatives to write down reviews, and make use of our management center tools to remind them after they check out. Offering incentives for reviews is contrary to the rules, though — have a look at our policy to successfully understand what is and isn’t okay.
Quality: Guests who enjoyed first class hospitality along with a memorable experience are more likely to write positive reviews. Monitor what previous reviewers have written to determine what worked and would not perform most optimally on your property so that you can maintain and enhance your service.
Recency: Recent reviews factor more strongly in your popularity rankings and older reviews have less influence on a hotel’s ranking as time passes. Once again, encourage guests to write down reviews to keep fresh content rolling in.”
9) Yelp
Yelp is often a free review website that lets consumers rate businesses on a five-star scale. Any company can create a profile on Yelp totally free, and users can create their particular free profiles to review a small business. You’re absolve to answer reviewers, too, but we advise having a balanced and polite way of any negative reviews you will get, as Yelpers come in a reasonably tight-knit community.
Yelp has also are categorized as fire over the past couple of years for a few slightly shady practices, like incentivizing businesses in promoting with them in substitution for gaming the hunt recent results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers started to have a look at Yelp reviews as a whole current reviewer’s clout at heart, instead of getting deterred by the business due to one bad listing.
That being said, it is to help you to secure a constant stream of positive online reviews coming to your business’ Yelp account so happy company is always at the top of your review feed — especially is you’re location-based business. Yelp profile information contains things like store hours and information, which means that your profile will frequently arrive when folks Google your business.
10) Google My opportunity
You realize those reviews that show up with you google for the business? Yeah, those actions are saved to this list in a big way.
Google’s Pigeon algorithm update uses distance and ranking parameters to supply improved regional online research results. So, in order for your business’ web site to be properly optimized for search, you should create verified accounts with local directories — especially Google’s, called Google My opportunity. Getting reviews, comments, pictures, and so forth, especially on the search engines, can provide you with an enhancement browsing. Only verified local Google+ pages can answer reviews.
An additional benefit? Google Maps pulls that information and people reviews into the app, so developing a lot of content in there will make your business look more reputable.
11) Yahoo! Local Listings
Similar to Google My opportunity reviews, Yahoo! Local reviews let users post reviews of companies using a five-star rating system.
In accordance with Internet search engine Land, Yahoo! still receives about 10% of google search share. So even if you not want to take a position time finding out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews about the Yahoo! Local Listings sure couldn’t hurt to the 10%.
Review Websites for B2B Companies
12) G2 Crowd
In case your business sells software, you should make sure you have a very presence on G2 Crowd. Monthly, over 300,000 people thinking of buying software browse the 37,000+ user reviews on this website to enable them to make better purchasing decisions.
G2 Crowd operates similar to Yelp, however in a certain niche. Publication rack reviewed on a five-star scale, and reviews cover anything from setup and simple people to security and support. Reviewers answer questions like “What would you like best?”; “What would you dislike?”‘; and “Recommendations to other people considered the product or service.” Also, you can upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is definitely an online review website for software businesses. Reviewers on the webpage are authenticated via LinkedIn to ensure they’re users (even though the reviews themselves can still be anonymous), that enables users to determine what their LinkedIn connections have to say about particular programs on TrustRadius. This adds a layer of trust for somebody reading your website.
You need to use your website to browse reviews of human companies, or compare two companies side-by-side to check their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.
Along with their company reviews, they’ve assembled a whole bunch of buyer guides for categories including talent store, business intelligence software, core HR software, social media marketing, and A/B testing to help find the appropriate product for them depending on countless reviews and user ratings.
14) Salesforce AppExchange
Provide an app about the Salesforce AppExchange? You’ll need to keep track of your app’s ratings and reviews there. Testamonials are with different five-star rating system, and every app has reviews listed with the most helpful positive review and many helpful negative reviews first, then all reviews, from where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access 1000s of reviews and see the amount of downloads with only several clicks.
For Online Reviews Both B2B & B2C
15) Better Business Bureau
A nonprofit site, the Better Business Bureau (BBB) evaluates all sorts of businesses against a collection of recommendations based on how businesses should treat people. They don’t really directly recommend or endorse any businesses, products, or services; his or her supply the public using the information on their internet site about businesses, and when they have been met the BBB’s accreditation standards. They’re going to also review both accredited and non-accredited businesses.
A business’ profile listing about the BBB contains general overview information, just like a short company bio along with the company’s accreditation status, a history of any complaints made about the business and if they were resolved, reviews, along with the BBB’s A – F rating of the business.
16) Glassdoor
Glassdoor is definitely an employee review website that assists anyone — from prospective employees to prospects to investors — get an notion of what a clients are really like from the inside. Put simply, it will help measure the more qualitative factors of things like valuation.
Employees can share how it’s love to interview and act on their companies, along with the site shows visitors which information mill rated highest by their workers. Many employers apply it to create their employment brand to enable them to target and recruit candidates, nevertheless, you can also use the reviews to share ideas internally for improvement among your management team.
Creating a business account is free, and it’s really simple to track and answer reviews. As an example, you can create alerts so you get an email when a new review is posted so that you can acknowledge and answer each one.
Other areas for Testimonials
Online reviews also exist on sites that aren’t necessarily built simply to publish online reviews. Some businesses use their social presence and web site to encourage online reviews … and a few brands just have them unsolicited, for much better or worse.
Below are a few sites that, if you choose to (please, elect to) may serve as additional hubs for online reviews. And they are generally awesome, because they have enormous reach, and you’ve got some — or even entire — control over these properties.
17) Facebook Ratings & Reviews
Are you aware there exists a position on Facebook for fans to go out of ratings and reviews of your respective business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems about the left-hand side of your respective Facebook Page, and you can’t move or take it off like you can other parts of your respective Page.
Anyone logged into Facebook can post a rating or overview of a small business. All they should do is go to the Reviews section of your Page, select the grey stars to pick a rating, and then write an optional review. They’re able to make that review public, visible to friends, or visible simply to them.
18) Twitter
The ridiculously fast-paced nature of Twitter causes it to be appear like a weird place to attempt to accumulate reviews. But while users may well not always look for reviews entirely on Twitter (unless you started some sort of review hashtag, perhaps), tweets are still indexed browsing results. Meaning a user’s tweet, whether complimentary or less-than, could pop-up from the SERPs when someone’s searching for reviews in your business.
Not only that — there’s stuff you can actively employ the positive tweets coming at you. As an example, we tested the portion of social proof on conversions right here at HubSpot, attaching three tweets that gave positive reviews with an ebook i was promoting back then. Do you know what happened? The CTA using the three tweets converted much better than the CTA without any tweets. Should you begin to “Favorite” tweets which could be positive reviews in the future, it will be easier to find them if you want for their services in your marketing.
19) Your own personal Website
Finally, the main one place where you have total and utter control: your website. It becomes an excellent place to publicize reviews you will get (perhaps embed some of the people tweets you favorited?) You can carve out an area of your respective website dedicated simply to reviews and testimonials, as well as include a form so happy customers can submit their unsolicited reviews. However, if you’re actively campaigning for positive online reviews and you encounter happy customers who wish to make you a good review such as the have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to experience a position on your website to share their kind words. Think about adding testimonials to landing pages and product pages, too.
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