We (along with the remaining portion of the internet within the last decade) previously spent a little while convincing you of the importance of acquiring online reviews to your business. Why don’t we just assume you’re deeply in love with the main advantages of developing a few people tout how awesome you’re on the web.
That being said, it isn’t really safe to assume we all know where by in the wide whole world of the web we can point those well wishers when they need to sing our praises. I mean, we would all be capable of rattle off one or two sites (“Yelp! And I think you can get them to appear in the search engines Maps, too?”), but we do not exactly use a laundry listing of options at our disposal.
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Look at our listing of the best product review websites for B2B and B2C companies. Take into account that every industry has niche sites, too. For instance, those involved with district industry may choose to perform UrbanSpoon. This website post won’t end up in websites that are specific to 1 industry, but it’ll provide leave a review that affect businesses in different industry.
Review Sites for B2C Companies
1) Amazon Customer Reviews
Amazon was one of the first internet vendors to allow customers to post reviews of goods in 1995, and yes it remains just about the most important resources for consumers trying to make informed purchase decisions. Regardless of whether people can and even do obtain a product elsewhere, if it is deeply in love with Amazon.com — unless it’s gasoline or drug paraphernalia, that is — then lots of people will look up its Amazon review before they purchase.
What’s going to separate your product or service derived from one of that seems just like it? Those shiny gold stars and good reviews. Items are rated on a five-star rating scale, which is broken down by area of reviews per star, accompanied by most helpful reviews and many recent reviews.
2) Angie’s List
Aimed at U.S.-based service businesses, Angie’s List is a “higher-end” review website, because users have to purchase membership. However, you get everything you buy. The reviews, given while on an A-F scale, are generally very well-thought out — few people like going that ranting and raving that’s more established on free review sites. The reviews can not be anonymous, that helps eliminate fake or misrepresentative reviews, companies can answer the reviews posted about them, too.
It’s free to start a page to your company. Once you’ve yours, encourage your web visitors who will be on Angie’s List to leave reviews there — members are the only ones able to take action!
3) Choice
Have customers australia wide? Options are a member-funded website operating out of Australia. Choice independently test products and provide performance reviews to their members. The majority of their work involves testing products themselves, creating product comparisons, and writing buying guides. Additionally, though, they do allow members to rate and discuss specific product brands and models with Choice members. If you have customers australia wide, we advise encouraging people who find themselves on Option to leave reviews there.
4) Trustpilot
Trustpilot is a fast-growing, community-driven consumer review platform operating out of Denmark, although they’ve expanded out of Europe into 65 countries, like the U.S. The platform for businesses helps companies throughout the world proactively collect reviews. It does not take customers who write both product and seller reviews, keeping it third-party verified.
While they use a basic version at no cost (this lets you produce a profile page and collect reviews), their paid versions let you create customizable review invitations, share ratings and reviews on social networking, and link review data on your internal business systems.
5) TestFreaks
Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect reviews and write seller reviews to check them. Another cool addition? Their question and answer feature, which lets potential clients post questions and receive answers directly from your customer service team.
6) Which?
Which? is definitely an independent consumer review organization that tests and reviews products and after that covers them. Unlike Angie’s List, it does not take folks where? who write the reviews — not absolutely free themes. They just don’t accept submissions for product testing or survey inclusion, nonetheless they do persuade folks to permit them know about many and services by emailing [email protected].
Even if this leaves less room for you to influence whether your merchandise find yourself on his or her site, will still be worthwhile to learn about and checking in for this popular site, particularly if you have customers in the U.K. Your website has product critiques for everything from dishwashers and tablets to cars and cards. They ensure that you review all these products themselves, and after that come up with both their methodologies and results. They also take customer surveys of things like the best and worst firms for customer service.
Lots of their submissions are free, but customers can become members for ?10.75 per month to get usage of a “Best Buys” and “Don’t Buy” list, the most recent reviews of goods using their test labs, and usage of their consumer legal counsel service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and buy all products that they test. (Fun fact: They purchase and test 80 cars each year!) This can be about as legitimate because it gets. Therefore, there are no longer much that can be done here “except” if you sell a product, make certain it’s really, great.
Basically, you might take this amazing site being a lesson in excellent content creation. For each and every product they review, they supply the review criteria, product overviews, a buying guide, and social sharing buttons. Means that quite comprehensive and, well, helpful. Basically the important thing to great content, are we right?
8) TripAdvisor
If you are in the travel, hotel, airline, entertainment, or restaurant industries from any location, you’ll want to read the reviews for the popular website TripAdvisor. Since the largest travel site on the globe, it has over 225 million reviews, opinions, and photos taken by travelers. Next to your skin some awesome content on his or her about low airfares, travel guides, rental listings, and advice forums about almost every location on the globe you might image. A number of people look there before you make a visit.
The true secret to a successful profile on TripAdvisor is so that it is as near to the top level with their popularity index as possible, to ensure people trying to find information in the specific place visit your listing. According to TripAdvisor, the popularity ranking algorithm is founded on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt of the advice they provide businesses trying to enhance their ranking:
Quantity: Ask your guests to write reviews, and rehearse our management center tools to remind them after they look at. Offering incentives for reviews is up against the rules, though — examine our policy to ensure that you know very well what is and isn’t okay.
Quality: Guests who enjoyed top notch hospitality and a memorable experience may write positive reviews. Monitor what previous reviewers wrote to find out what worked and did not work most effectively to your property to help you maintain and enhance your service.
Recency: Recent reviews factor more strongly on your own popularity rankings and older reviews close to affect a hotel’s ranking as time passes. Yet again, encourage guests to write reviews to help keep fresh content rolling in.”
9) Yelp
Yelp is a free review website that lets consumers rate businesses on a five-star scale. Any organization can start a profile on Yelp at no cost, and users can create their own free profiles to check a company. You’re free to answer reviewers, too, but we advise going for a balanced and polite method of any negative reviews you get, as Yelpers are in a reasonably tight-knit community.
Yelp has are categorized as fire in the last few years for many slightly shady practices, like incentivizing businesses to advertise using them in return for gaming looking results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers now have a look at Yelp reviews all together current reviewer’s clout in mind, as opposed to getting deterred with a business as a consequence of one bad listing.
That being said, will still be in your favor to obtain a constant stream of positive online reviews arriving at your business’ Yelp account so happy clients are always near the top of your review feed — especially is you are a location-based business. Yelp profile information contains things like store hours and site information, so that your profile will usually show up when folks Google your organization.
10) Google My company
You already know those reviews that report track of you search Google to get a business? Yeah, those actions are saved to this list in a big way.
Google’s Pigeon algorithm update uses distance and site ranking parameters to deliver improved local internet search results. So, for your business’ how do people be properly optimized for search, you’ll want to create verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, etc, especially on the internet, can provide a good start searching. Only verified local Google+ pages can answer reviews.
An extra? Google Maps pulls that information the ones reviews to the app, so developing a great deal of content inside will make your organization look more reputable.
11) Yahoo! Local Listings
Similar to Google My company reviews, Yahoo! Local reviews let users post reviews of companies using a five-star rating system.
According to Internet search engine Land, Yahoo! still receives about 10% of internet search engine share. So even if you not need to invest time determining the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews for the Yahoo! Local Listings sure couldn’t hurt to the 10%.
Review Websites for B2B Companies
12) G2 Crowd
In case your business sells software, you’ll want to be sure you use a presence on G2 Crowd. Each month, over 300,000 people thinking of buying software browse the 37,000+ user reviews on this web site to allow them to make better purchasing decisions.
G2 Crowd operates similar to Yelp, however in a unique niche. Organizations are reviewed on a five-star scale, and reviews cover everything from setup and straightforward useful to security and support. Reviewers respond to questions like “What can you like best?”; “What can you dislike?”‘; and “Recommendations to others considered the product or service.” Also, it is possible to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is definitely an online review website for software businesses. Reviewers on the spot are authenticated via LinkedIn to be sure they’re users (although the reviews themselves can nonetheless be anonymous), that allows users to find out what their LinkedIn connections assert about particular pieces of software on TrustRadius. This adds a layer of trust for an individual reading the site.
You need to use the site to browse reviews of human companies, or compare two companies side-by-side to compare their five-star ratings, screenshots with their products, pricing details, and user comments from reviewers.
In addition to their company reviews, they’ve put together a whole bunch of buyer guides for categories including talent keeper, business intelligence software, core HR software, social networking, and A/B testing to help find the correct product on their behalf based on a huge selection of reviews and user ratings.
14) Salesforce AppExchange
Come with an app for the Salesforce AppExchange? Then you will need to monitor your app’s ratings and reviews there. Testamonials are based on a five-star rating system, every app has reviews listed with more helpful positive review and many helpful negative reviews first, accompanied by all reviews, where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access thousands of reviews and discover the amount of downloads with just a couple of clicks.
For Online Reviews Both B2B & B2C
15) Ddd
A nonprofit site, the higher Business Bureau (BBB) evaluates various businesses against a collection of best practices for a way businesses should treat the public. They just don’t directly recommend or endorse any businesses, products, or services; his or her provide the public using the information about their website about businesses, and if they have met the BBB’s accreditation standards. They are going to also review both accredited and non-accredited businesses.
A business’ profile listing for the BBB contains general overview information, being a short company bio along with the company’s accreditation status, a history of any complaints made concerning the business and whether they were resolved, reviews, along with the BBB’s A – F rating of the business.
16) Glassdoor
Glassdoor is definitely an employee review website that assists anyone — from prospective employees to potential clients to investors — experience an idea of such a business is love from inside. In other words, it can help measure the more qualitative factors of things like valuation.
Employees can share what it is like to interview and work at their companies, along with the site shows visitors which publication rack rated highest by their employees. Many employers utilize it to construct their employment brand to allow them to target and recruit candidates, however you may also use the reviews to share ideas internally for improvement among your management team.
Creating a business account is provided for free, and simple to track and answer reviews. By way of example, it is possible to create alerts and that means you experience an email whenever a new review is posted to help you acknowledge and answer each one of these.
Other Places for Customer feedback
Online reviews also exist on websites that aren’t necessarily built only to publish online reviews. Some businesses use their social presence and how do people encourage online reviews … plus some brands just buy them unsolicited, for much better or for worse.
Below are a few websites that, if you choose to (please, choose to) may serve as additional hubs for online reviews. And they are awesome, given that they have enormous reach, and you have some — or else entire — treating these properties.
17) Facebook Ratings & Reviews
Did you know there is a place on Facebook for fans to leave ratings and reviews of your business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems for the left-hand side of your Facebook Page, and also you can’t move or get rid of it just like you can other areas of your Page.
Anyone logged into Facebook can post a rating or writeup on a company. All they have to do is go to the Reviews section of your Page, click the grey stars to decide on a rating, and after that write an optional review. They could make that review public, visible to friends, or visible just to them.
18) Twitter
The ridiculously fast-paced nature of Twitter helps it be look like an odd place to make an effort to accumulate reviews. But while users may well not always seek out reviews upon Twitter (if you do not started some kind of review hashtag, perhaps), tweets remain indexed searching results. This means a user’s tweet, whether complimentary or less-than, could pop-up in the SERPs when someone’s trying to find reviews on your own business.
Not only that — there’s items you can actively apply the positive tweets coming towards you. For instance, we tested the element of social proof on conversions only at HubSpot, attaching three tweets that gave positive reviews while on an ebook we had been promoting at that time. Guess what happened? The CTA using the three tweets converted superior to the CTA without any tweets. If you start to “Favorite” tweets that can work as positive reviews in the future, it will be easier to find them when you wish to utilize them within your marketing.
19) Your Own Website
Finally, usually the one place where you have total and utter control: your web site. It is really an great spot to publicize reviews you get (perhaps embed some of the people tweets you favorited?) You can create a section of your website dedicated only to reviews and testimonials, and even incorporate a form so happy customers can submit their unsolicited reviews. In case you’re actively campaigning for positive online reviews and also you encounter happy customers who would like to give you an optimistic review but don’t have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to possess a place on your web site to share their kind words. Consider adding testimonials to landing pages and product pages, too.
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