According to the FDI policy guidelines, “Marketplace label of e-commerce means providing of the i . t platform by an e-commerce entity with a digital and electronic network to behave like a facilitator between seller and buyer.”
The principle feature of this marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give you a platform for patrons to have interaction which has a large number of sellers onboard to acquire a product online. Thus, every time a product from amazon is bought, you might be actually buying it from a registered seller from it. As a result the merchandise isn’t directly sold by amazon. Here, amazon is only a website platform which facilitates a meeting area for someone to meets a lot of seller and provide various options and expense levels to get a products or services.
Whereas the Inventory-led websites have specialized but limited selection as well as the serious customers may sign in to the telltale website to get a specific selection, including caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
Buy books online …
Anchor Seller plus a Level Playing field
The majority of the marketplace players have anchor sellers on panel, that are either their subsidiary entities or even a large enterprise who may have inked privileged deals with them that helps them offer bargains or discounts for the customers. This will likely add a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated with the Marketplace Player with a pre-agreed arrangement.
You often realize that some products are entirely on the site at 40% -60% discounts which is even challenging for the maker to supply. You often realize that there are 40-50 sellers to get a buy management books but excepting one anchor seller, no one is able to supply such exciting discounts or offers. They even can mask other seller completely and corner almost entire interest in these products, thereby also frustrate these multiple genuine sellers to achieve absolutely free themes making use of their honest pricing offers.
Nearly all e-commerce players are on the verge of re-discovering their business models and dream to become profitable sooner. The reality is, none have already been capable of seeing anything at all in profit so far. Many big and promising e-commerce and unicorn players have perished due to unsustainable losses and a lot of have already been sold-out to others. Year 2017 would see more to lock belts and continue to keep solve this riddle lest they perish within the race for the survival in the fittest.
More details about buy management books go our new webpage: read more
