Posters are already an integral part of everyday routine since that time the printing industry worked out the way to mass-produce coloured prints on an industrial scale. The mid-19th century saw massive advancements in printing technology, and thus poster printing became extensively used for from promotion, advertising, and art.
Together with the creation of internet marketing and advertising, some point out that printed marketing has become obsolete. Nevertheless, the printing companies are still going strong. In this post, NPS blogs about the logic behind why you could choose poster printing.
Targeted advertising
Posters appear in a number of sizes, meaning they could be put into multiple different locations. Poster printing permits you to target a note specifically to folks who will walk past to see it.
Whether you’re putting your posters in a shop window or tacking the crooks to lampposts – poster printing is a superb targeted marketing strategy which will keep your message is heard by the highest amount of people possible.
Cost-effective
When compared with other types of printed marketing materials, poster printing is relatively affordable – and always cost-effective. Take into account the cost-per-impression of the online ad – most impressions are made on people already searching for relevant keywords.
With poster printing, each poster occupies a physical location, meaning it is usually seen by not merely your audience and also others walking by. For the reason that people don’t choose to examine poster advertising – it’s there, it’s within their face, and they’ll make out the print without even noticing they may be!
Posters can be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so that you obtain the best poster printing experience tailored on your brief.
They work!
Over 50% of millennials (those aged 22-38) take note of print ads. And, a current survey by Outdoor Media Centre discovered that 92% of buyers said they’d seen outdoor poster advertising in the 30 minutes before they purchased something, with 82% saying they’d impulse purchased on that same day.
Think it over – how many times have you seen a “SALE” poster inside a shop window and felt inclined to put in to get a look? Choosing poster printing over banner printing or flyer printing means place your core message at eye level in a place where it’s bound to make a direct effect.
Versatility
Poster printing doesn’t have to be bland. Posters are amazingly versatile and gives loads of benefits, including:
An enormous range of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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