The good thing was that around 40% from the exhibitors had a display video running. It had been inspiring a large number of exhibitors understood the potency of video to quickly convey how many work. Made us feel warm and fuzzy inside.
The unhealthy news was that many with the videos were absolutely appalling.
Why so appalling you may ask? Some were bad simply because they was clueless that from the power production values in giving the proper impression to their target audience. Others had no strategy whatsoever.
You need a trade exhibition video strategy
Many organizations feel that playing their marketing video with a trade event ‘s all there exists for it.
The key reason for an advertising and marketing video is to sell services or products. It talks about your reason for differentiation, the product works, the way it can be used plus it all comes together with believable testimonials. It tells your organization story in around 5-8 minutes.
This is perfectly suitable for showing your video within a peaceful and comfy area – such as an office or boardroom. Where you can find usually comfy seats and even multichannel audio to the ultimate viewing experience.
In comparison, the display video has a difficult life. There are just seconds to get the attention of weary passers-by. It has to make itself heard against the din with the booming PA system. And possesses to get interesting enough to hold people’s attention for over a short time, in order that messages get understood.
You can’t expect the traditional marketing video so that you can shine under these tough conditions.
Exactly what do you need to do to create your trade event video survive life inside the tough streets with the trade event?
Say it with titles
Expos are noisy places. Usually do not expect that folks should be able to hear or focus on what your narrator says.
Switch the voiceover with clear titles that designate what’s going on. Men and women will be jamming at different times inside video, so be sure you have titles up always. Only communicate six clear messages or fewer.
Help it become upbeat
You should only have three seconds or less to seize attention. Use exciting visuals, upbeat music and appealing titles. Lack the same shot running for longer than 5 seconds.
Choose music wisely. One video we saw featured loud heavy metal and rock music. Not merely made it happen sound truly awful, but the video content was mainly comprised of happy snaps of staff standing by their equipment. In the event that wasn’t bad enough, staff on the stand were too busy singing along to greet customers. This company might have done better by not showing their video.
Thats liable to bring me to my next point, blurry home cameras and shoddy still pictures cause you to be look cheap. Avoid rendering it yourself, if you can’t make it appear like you didn’t. Viewers is going to be still having an impact of the kind of company you’re as well as what you may anticipate when you are performing business with you by watching your video. An undesirable quality video will turn people away.
Ensure that is stays short
Would certainly be kidding yourself if you feel that a person will expend seven minutes watching your video – all while standing up.
Keep your video into a period of four minutes or fewer. Make space around your television screen inviting.
At Austech, several exhibitors had arranged little alcoves to watch their video. Comfy chairs were lay out, as well as a coffee table with mints.
Do what you could to provide attendees the opportunity to be careful about your video. By way of example, hiding your television screen behind the office and continually standing in front of it cuts down on the ability of one’s video to draw in passers-by.
Trade event videos are specialised promotional tools that needs to be adapted on their unique environment.
This implies re-editing your marketing video. And before you cry, ‘that sounds expensive’. Bare in mind that most it calls for can be a re-cut of your footage. As a trade exhibition video is shorter and requires no voiceover, the price could be as low as 30-40% of the cost of your original marketing presentation.
Trade exhibition success is about getting noticed and letting people understand how you can solve their problem.
Be sure that your video builds brand recognition, communicates everything you do, gives you credibility and gets people attempting to talk to you. Otherwise, you’re just wasting your marketing dollars.
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