What’s promising was that around 40% from the exhibitors were built with a trade show video running. It was inspiring that lots of exhibitors understood the power of video to quickly convey how their goods work. Made us feel warm and fuzzy inside.
The not so good news was that a lot of from the videos were absolutely appalling.
Why so appalling i hear you ask? Some were bad simply because they had no idea from the power of production values in giving the proper impression on their target audience. Others did not have any strategy whatsoever.
You’ll need a display video strategy
A lot of companies believe playing their marketing video at a display is there is with it.
The key intent behind a marketing video is usually to sell a service or product. It references your reason for differentiation, the way your product works, the way works extremely well and yes it all fits in place with believable testimonials. It tells your small business story in around 5-8 minutes.
That is perfectly suitable for showing your video within a peaceful and cozy area – just like an office or boardroom. Where you can find usually comfy seats and also multichannel for that ultimate viewing experience.
In contrast, the trade show video has a difficult life. There are just seconds to grab a person’s eye of weary passers-by. It requires to make itself heard up against the din in the booming PA system. Possesses to get interesting enough to support people’s attention for more than a short time, so that messages get understood.
You cannot expect the standard marketing video in order to shine under these tough conditions.
Exactly what can you are doing to produce your trade show video survive life in the tough streets with the display?
Voice it out with titles
Expos are noisy places. Tend not to expect that men and women will be able to hear or focus on what your narrator says.
Replace the voiceover with clear titles that explain what’s going on. Men and women will be being attentive at different times from the video, so ensure you have titles up constantly. Only communicate six clear messages or fewer.
Make it upbeat
You should only have three seconds or fewer to seize attention. Use exciting visuals, upbeat music and appealing titles. Do not have the same shot running for longer than 5 seconds.
Choose music wisely. One video we had featured loud rock music. Not just that sound truly awful, though the video content was mainly comprised of happy snaps of staff standing by their equipment. If it wasn’t bad enough, staff on the stand were too busy singing along to greet customers. The corporation might have done better by not showing their video.
That literally brings me to my next point, blurry home cameras and shoddy still pictures cause you to be look cheap. Avoid rendering it yourself, if you can’t help it become appear like you didn’t. Viewers will likely be playing an impact of the the category of business you happen to be and just what you may anticipate when you are performing business with you by watching your video. A poor quality video will turn people away.
Ensure that is stays short
Would certainly be kidding yourself if you feel that somebody will spend seven minutes watching your video – all while standing.
Maintain the video to a period of four minutes or fewer. Make the small area around your television screen inviting.
At Austech, several exhibitors had arranged little alcoves to watch their video. Comfy chairs were set out, as well as a coffee table with mints.
Do what you can to present attendees the chance to watch your video. As an example, hiding your television screen behind your desk and continually browsing front from it cuts down on the ability of your respective video to draw passers-by.
Trade exhibition videos are specialised promotional tools that needs to be adapted with their unique environment.
This involves re-editing your marketing video. And prior to deciding to cry, ‘that sounds expensive’. Remember that all it requires is often a re-cut of the footage. Being a trade event video is shorter and needs no voiceover, the cost could be as little as 30-40% with the price of your original marketing presentation.
Trade exhibition success is centered on getting noticed and letting people understand how you’ll be able to solve their problem.
Be sure that your video builds brand recognition, communicates whatever you do, provides you with credibility and gets people planning to talk to you. Otherwise, you’re just costing you marketing dollars.
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