I would like to show you what sort of energy podcasting can assist you create a relationship with your audience, and position you as an expert.
When I assisted a copier company (together a really brief stint in sales) I found out that selling is around relationships. People buy off their “Friends.” An additional way to check this out could be the law of reciprocity. Legislation of Reciprocity is (more or less) that men and women will perform nice things if you have done nice things for them.
How do we build that relationship with folks? How would you reach a global audience? You start a podcast. Many podcasters are reaping the advantages of podcasting. Take a look at a few examples.
Michael Butler from the Rock and Roll Geek Show is a great story. Michael was the first music podcast. Michael had the opportunity to look play bass guitar for starters of his favorite musicians (who had previously been famous around australia). The problem? The gig is at England and Michael is San fran. Michael may be podcasting since 2004, and when he announced the ability his fans pulled together and started a fund for Michael’s airline tickets. Result? Michael flew to England, unquestionably gig, stayed with listeners with the show and had an enjoyable experience.
George Hrab carries a podcast about skepticism called the Geologic Podcast. George is often a musician, and one very creative fellow. George has become podcasting since 2007. Within a few years, George is described as expert in the skeptic community. She has been inspired to speak and play his music in america and abroad at a number of the biggest national skeptic conventions. For George’s latest album he chose to release the whole album as you file, and present it away free of charge to his listeners. If they liked it, they may go purchase the album at CDbaby.com or iTunes. The effect? George continues to be topping the charts at CDBaby since its release. His fans are acquiring the album they simply received totally free. This move has additionally boosted the sales of George’s six previous albums (that are not free).
Dave Gardner is often a hockey fan and it has always aspired to be a hockey announcer. He obtained a small portable recorder and commenced coming to the games and doing stick to play in the recorder, and releasing the audio since the “Rat Cast”. This helped promote his local team, along with the following year the AIHL hockey league asked Dan to execute a podcast regarding the entire league. Dan has been motivated to cover different games in numerous locations, and expanded his skills to feature doing live web coverage in the games. If the league announced the finals would be on ESPN, they needed a color commentator Dan was their “go to guy” to climb in to the ESPN booth and call the action live.
Chris Christensen hosts the Amateur Traveler Podcast where he soon started off performing a podcast showcasing places he traveled. His show grew in popularity and places started calling Chris to come visit (totally free) and report. Chris takes fabulous photos at the locations and means they are you can purchase on his site. Whilst does have to fund travel they can now write it off being a business expense for his podcast.
It’s not necessary to spend 1000s of dollars to get started on a podcast. When the initial expense of a microphone as well as other hardware is conducted (which is typically $80-$300), the continuing cost is about $20 monthly. What other medium enables you to reach an international audience for seven cents each day?
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