What is Private Labeling?
Private label goods are produced by one company to be sold available in the market under other company’s brand. In garments business, they are clothing having a label exclusive to a store or perhaps a chain of stores. These clothing may be produced by retailer’s in-house designers or by outside manufacturers. There are numerous textile services available today. One of such services are those of private labeling. The firms engaged in providing private labels, conserve the retailers in customizing their clothing lines for their specific categories of consumers. The shops know their target market and its requirements through constant research. In fact, some of them their very own product evaluation centers that speak to shoppers with regards to their present and future needs.
How are customers benefited?
Consumers arrive at select quality clothing at dramatically reduced prices as compared to manufacturers’ established brands knowning that too without awaiting any discounts or promotional pricing. To eliminate all doubts about quality, some stores keep others brands too with their private labeled clothing. Once the customers compare both and find out that they may save significantly plus get equivalent and sometimes better, they like to purchase the individual labeled clothing. Moreover, the retailer’s name or symbol assures that the product meets the retailer’s quality standards and specifications. Although concept of private labeling was more widespread in food products and also other health & bath and body goods and it is comparatively a new comer to the clothing business, however it’s making big in this sector, growing daily.
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