SNOWPLUS, the Maker of China’s E-cigarette Standard

China had just celebrated its 70th Founding Anniversary, which is vigorously developing its diversified economy, such as e-cigarette, a special industry being taken increasingly more seriously.

As a possible emerging replacement for traditional tobacco, the modern cigarettes developed a global sales amounted to USD $24.7 billion in 2018, and the figure is required to get as much as USD $45 billion in 2024. A lot more than 95% of all of the world’s e-cigarettes come in China, well as over 90% are exported came from here.

In China where e-cigarette is invented, nearly 700 independent e-cig brands work on winning on the 300 million Chinese smokers in several ways. “Quality is most importantly other marketing methods,” said a senior manager of SNOWPLUS – the top producer in China’s e-cig industry. Almost every SNOWPLUS product will be provided the greatest toxicity test to confirm its safety by authoritative inspection agencies before it is put onto the market – this is the best in China.

Besides, SNOWPLUS is vigorously pushing around the standardization of e-cigarette industry in China. On August 29, 2019, China’s first e-cigarette bluebook was presented by Tsinghua University’s Public Health insurance and Technical Supervision Research Group with all the title of Public Health insurance Technical Supervision Studies: Report on the Supervision of the E-Cigarette Industry. The ownership with the report was finally granted to SNOWPLUS through the research group of Tsinghua University.

“We appreciate SNOWPLUS’s contributions, since it’s ultimate goal is always to build the industrial standards and also to make China’s e-cigarettes go much further and more stably.” said Yao Jide, the manager vice president with the Electronic Cigarette Industry Committee. SNOWPLUS is predicted to be the vice-chairman unit on this committee after in 2010.

The e-cigarette incident in america once insinuated doubts of the public regarding the new product. On September 28, however, the Centers for disease control and Prevention (CDC) revealed reality on its official site that, “the latest findings in the investigation into lung injuries brought on by vaping, claim that THC products played a role in the outbreak. Most of the people (77%) were found using THC-containing products, or both THC-containing products and nicotine-containing products.”

“That is perhaps reasons why we need to strive to push forward the development of industrial and national standards,” said these senior manager of SNOWPLUS, “our ultimate goal is usually to enhance the health of just one billion smoking population worldwide.”

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About the Author: Annette Nardecchia

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