Success Story of Lenovo – The Notebook Company

Lenovo is an international inventive technology company. It does not take fourth largest company on earth with respect to computer and laptop products. Lenovo had become the fourth largest company on earth surpassing the IBM Personal Computing Division. The completion with the control process is at May 2005. Lenovo ranks as primary PC vendor in China for 11 successive years, especially laptops.

Before Lenovo group took control of the IBM Personal Computing Division, IBM stood third inside the computer market. Lenovo develops, manufactures and sells advance, excellent, reliable and secure computer and laptop products. The company offers value-added professional services towards the customers worldwide for brighter solutions to remain competitive and productive inside the laptop market.

Secret Behind The prosperity of Lenovo:

Lenovo markets and sells award-winning group of laptops referred to as the ThinkPad notebook series. Additionally, they sell ThinkCentre desktops. One other successful laptop model of the business includes IdeaPad consumer laptop, IdeaCentre desktops, ThinkVantage Technologies link building programs, Lenovo 3000 PCs and ThinkVision monitors and ThinkStation workstations.

The key behind the prosperity of Lenovo is Worldsourcing. The key method of Lenovo is the capacity to make advancements worldwide. Lenovo defines Worldsourcing since the availability of resources, ideas and opportunities available everywhere around the world. Thus, Lenovo believes in Worldsourcing rather than outsourcing.

Other reason behind Lenovo’s success is the fact that manufacturers of Lenovo products constantly priceless content . the best services using their sides on their customers. As an illustration, the company made its R&D (Research and Development) department to development such a laptop, that may serve every one of the customer requirements for a laptop. Thus, the end result was a ThinkPad series of laptops. Similarly, the company tries to solve every one of the customer problems in a similar manner.

Lenovo attempts to understand the requirements of the company’s customers and after that designs laptop models accordingly. As an example, a lot of people possess the fear of data from the laptop being damaged on account of accidents or thefts, Lenovo came out with their greatest product, the ThinkPad group of laptops, which took care of every one of these issues. Other customer requirements that cause the growth of ThinkPad laptops are listed below:

Reliability Features
Productivity features
Energy efficiency
Design
Safety measures
Audio features
Multimedia features
Lenovo believes how the company is the only real visitors to judge a company exclusively around the services which they provide for many years. Thus, Lenovo keeps its promise of providing award-winning laptop and computer products with unmatched features and quality repeatedly.

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About the Author: Annette Nardecchia

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