Viral Games are capable of driving massive amounts of traffic, and building brand awareness or collecting opt-in details. While the kind of game will finally depend upon the company or product to be promoted, you can find certainly some genres which can be more appropriate than others.
Puzzle games, word games, driving games… the truth is most genres can be achieved to be effective being a viral game, but the most vital element are competition. High scores which can be posted to Twitter or facebook updates encourage other folks to play the game and strive to beat their friend’s scores or achievements.
An alternative choice, rather than using scores since the hook, is by using creativity. By getting you to produce something can be shown away and off to their friends it’s possible to produce the same kind of lure to obtain their friends to play. From putting on a costume celebrities, to building snowmen, or painting cars, the thought is obviously the same – give the player the creative freedom to draw/build/create something which they can show their friends and encourage them to create their own.
A third way of hooking players and encouraging the viral spread of your game is usually to begin to add some personalization. By allowing a new player to provide their friend’s names (as well as profile photographs) into a game, it is possible to massively raise the temptation for friends to participate. Most of the people will probably be intrigued whenever they receive an email or social networking message, personalized for many years, inviting them to experience a game title their friends have recommended.
So as you will see, your genre of the game may perhaps be less important than making certain it provides elements which encourage sharing and competition. Certainly viral games must be kept simple, and interest as wide an audience as you possibly can (inside target demographic) but rather than centering on genre, a much better approach is always to make certain that whatever genre is employed, the action encourages viral spread.
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