What business should a mega-brand like McDonald’s enter into next?
Launch McDonalds Cafes!
This brand extension will explore and exhaust a fresh potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds could be the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and expense and by holding a distinctive position that appeals to children and grown ups alike.
The McD’ Coffee houses would be ideal in tapping into the coffee cultures which can be growing during the entire globe. These coffee cultures covered with Starbucks and also cafes attract people who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because they consumers convey more in-store time and energy to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people check out cafes as time-killers enroute towards the cinema, take-away, or finding comfort work. These are hunting for a short-term experience that’s fast with excellent service from a reasonable cost.
McD Cafes will be separate entities from the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics as well as the utilisation of the infamous ‘M’ logo allows for immediate recognition, credibility and belief inside the start-up. But also for further differentiation from the fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which can be sometimes utilized in certain countries. Also introducing much more comfortable seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience cafes; so students are not entirely excluded because of this adult experience.
McDonalds is acknowledged for being open until late along with their Cafes would thus meet the huge consumer demand from club/bar goers and tourists that might take up a brandname that permits them to enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, and their less expensive costs in comparison with Starbucks etc would permeate countries where coffee houses are thought a premium/luxury. Starbucks may offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they possibly can connect to the same experience with less expensive costs, better and faster service.
This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty for the brand.
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