What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds may be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and expense and also by holding an original position that appeals to kids and adults alike.
The McD’ Cafes would be ideal in making use of the coffee cultures that are rapidly expanding through the globe. These coffee cultures covered with Starbucks and private cafes attract consumers that pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities because they consumers convey more in-store time and energy to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people turn to cafes as time-killers on their way towards the cinema, take-away, or going back to work. They’re hunting for a short-term experience which is fast with excellent service at a reasonable cost.
McD Coffee houses can be separate entities through the fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics as well as the standby time with the infamous ‘M’ logo would allow for fast recognition, credibility and belief within the new venture. However for further differentiation in the fast-food image, the famous ‘red’ theme could be replaced by the ‘grey/black’ colours that are sometimes utilized in certain countries. Also introducing convenient seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience fast food restaurants; so youngsters are not entirely excluded from this adult experience.
McDonalds is acknowledged for being open until late as well as their Fast food restaurants would thus satisfy the huge consumer demand from club/bar goers and tourists that might subscribe to a brand name which allows the crooks to enjoy their coffee experience whenever they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, along with their lower prices compared to Starbucks etc would permeate countries where fast food restaurants are thought a premium/luxury. Starbucks may offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they are able access the same knowledge of affordable prices, better and faster service.
This venture create a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty for the brand.
More information about McDonalds breakfast menuPin copied text snippets to stop them expiring after 1 hour please visit webpage: click to read more.
