Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling them to a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this particular venture, and he’s hoping the company he’s launched with a Kickstarter campaign could be the next Toms.
“They add such a pop of color, that they just they’ve created you content.”
Ahmed is discussing the sneakers being produced by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a business committed to making shoes, and doing good.
The same as another well-known shoe company:
“My inspiration can also be Toms,” said Ahmed.
But his initial inspiration came from home.
“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and I came across these beautiful colored sandals from your market,” he states.
he brought a few of the shoes returning to NJ, had his girlfriend put them on and this happened:
“Everywhere she went she received a lot of compliments on the shoes.”
These shoes are handmade in Pakistan. They’re traditionally known as “Khussas.”
Ahmed’ friends all wanted some – but there was clearly an issue with simply importing them. The artisans making the shoes only made Three or four dollars per day, hardly enough to satisfy their basic needs, a lot less support a household.
“The effort they put behind these sneakers is merely significant. They were definitely very underpaid for his or her crafts and skills and we wanted to change that.” Ahmed said.
So in February this year, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in under 30 hours, 62 thousand dollars in every.
That money would go to paying Naraam artisans above rate for his or her intricate work. Also…
“We are going to do profit sharing together, and we are also providing them medical benefits,” explained Ahmed.
Naraam footwear is also fun.
No two pairs are alike, and there’s no left or right.
Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.
Soon you could be seeing these colorful Pointed toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion is likely to make the planet a brighter place for everyone.
“I think it brings two cultures together. I think it gets people together that way.”
More information about Black flats go to this popular site: read here
