Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making one of a kind shoes in Pakistan and selling them to a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this particular venture, and he’s hoping the company he’s launched with a Kickstarter campaign would be the next Toms.
“They add this kind of pop of color, which they just they’ve created you happy.”
Ahmed is talking about these shoes being produced by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s an organization committed to making shoes, and doing good.
Much like another well-known shoe company:
“My inspiration is also Toms,” said Ahmed.
But his initial inspiration originated in home.
“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and that i came across these beautiful colored sandals from our market,” he admits that.
he brought some of the shoes back to NJ, had his girlfriend put them on and also this happened:
“Everywhere she went she received a lot of compliments about the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally known as “Khussas.”
Ahmed’ friends all wanted a pair – but there was clearly an issue with simply importing them. The artisans making the sneakers only made A few dollars each day, hardly enough to meet their basic needs, much less support a family group.
“The effort installed behind these shoes is simply significant. These were definitely very underpaid for their crafts and skills and we wanted to change that.” Ahmed said.
So in February this season, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal in under 30 hours, and raised 62 thousand dollars in every.
That cash visits paying Naraam artisans above rate for his or her intricate work. Also…
“We are doing profit sharing with them, and we are also providing them medical benefits,” explained Ahmed.
Naraam shoes are also fun.
No two pairs are alike, and there’s no left or right.
Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.
Soon you might be seeing these colorful Leather flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion can make the planet a brighter place for everyone.
“I think it brings two cultures together. It gets people together like that.”
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