Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan using this venture, and he’s hoping the business he’s launched with a Kickstarter campaign will be the next Toms.
“They add this type of pop of color, that they just they create you content.”
Ahmed is talking about the shoes being made by his new company Naraam, a NJ-area startup being run – yes – from a garage. It’s a company committed to making shoes, and doing good.
Much like another well-known shoe company:
“My inspiration is also Toms,” said Ahmed.
But his initial inspiration originated in home.
“In 2012, I been visiting my hometown in Pakistan, Karachi, and that i came across these beautiful colored sandals from our market,” he admits that.
he brought a few of the shoes back to NJ, had his girlfriend put them on and this happened:
“Everywhere she went she received a lot of compliments about the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally called “Khussas.”
Ahmed’ friends all wanted moobs – but there was clearly a problem with simply importing them. The artisans making the sneakers only made Three or four dollars each day, hardly enough to fulfill their basic needs, significantly less support a household.
“The effort installed behind these shoes is simply significant. These were definitely very underpaid for his or her crafts and skills and we desired to change that.” Ahmed said.
So in February this coming year, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal within just 30 hours, and raised 62 thousand dollars in all.
That money goes to paying Naraam artisans above market value for intricate work. Also…
“We are doing profit sharing with them, and we’re also providing them medical benefits,” explained Ahmed.
Naraam footwear is also fun.
No two pairs are alike, and there’s no right of left.
Instead, the leather conforms to your foot. Also, Naraam adds extra padding for comfort.
Soon you could be seeing these colorful Black flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion will make the planet a brighter place for everyone.
“I think it brings two cultures together. I think it gets people together that way.”
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