Globally, the usage of mobile phones, smartphones, iPads and tablets for surfing the internet is increasing within an alarming rate due to the convenience, cost-efficiency, comfort and ease. The usage of cellular phones is closing the digital divide between the rich and poor; along with the urban and rural dwellers. Every business are duty-bound to produce websites which are mobile-friendly as a way to reach these mobile users. A way of this would be to create designs which are understanding of different devices and screen sizes.
What then is responsive website design?
Responsive WEB DESIGN is a technique found in website design to allow webpages respond to the display size, orientation and platform in the device a user is viewing with.
Responsive design would be the simple most important factor which has changed the browsing behavior of browsers these days. Such websites are equipped for changing from device to device. By way of example, if your user switches from the mobile phone into a tablet device, your website automatically adapts and dynamically fits the dimensions of the screen.
Without delving much in the technicalities associated with designing such websites, listed here are the company advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to reveal and conceal parts of images on the website. This fluidity causes it to be user-friendly, accessible and exquisite when compared with conventional websites. Users are able to surf your website whatever the environment they find themselves, hence helping the reach of your business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so firms that would not have options are at a disadvantage. To be the hottest global search results, Google explained that responsive websites are simple to crawl and perform favourably searching results.
According to Moz, a well-respected search company in their 2015 Website positioning Factors, 150 marketing professionals dedicated to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.
Considering this knowledge, we can safely say for certain that using a responsive website can help augment marketing efforts of organizations to achieve their business objectives.
Affordable: Using desktop or laptops is often more expensive and/or inconvenient than using cellular phones. Mobile devices offer easy and quick usage of information about the move. Responsive websites are therefore cost effective for users who spend hardly any in time an office space.
For businesses, the responsive website design reduces design and development costs as they do not ought to develop different websites for several devices. Additionally, businesses preserves money on maintenance costs while they is going to be centering on only one website.
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