1. SOCIAL CONTENT WILL GAIN PROMINENCE
Increasingly more social websites content indexed on Google along with other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social websites networks plays a part in how search engines understand your website is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video like a powerful tool to drive their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the buzz, and make use of videos to capture new audiences.
80% of video. Results that show in SERPs originate from YouTube
Videos get 50X better organic pr in Google in comparison to against plain, static text results.
Video searches receive 41% higher click-through rate a compared to plain, static text content
3. MOBILE OPTIMIZATION Can become CRUCIAL
Today people utilize a selection of devices to gain access to content. Tablets, smartphones, laptops, phones and in many cases watches are getting to be standard tools to browse web. Engines like google know this and they reward websites that seem to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have sought out local info.
Mobile search increased 43% year on year.
Over 1.2 billion people get the web using their mobile phones.
4 of every 5 consumers use smartphones to shop.
4. VOICE SEARCH FUNCTION A necessity
Voice search is quickly transforming into a huge portion of mobile usage and contains elevated the anguish of typing keywords to operate research online query. However this shift means your site content need to be developed with voice search in your mind.
60% teens use voice search while watching TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION Are certain to get BIGGER & BETTER
More than ever before people are searching for content sources that offer all the relevant information they want in a single place. Engines like google have observed this trend and thus content aggregators are becoming popular inside the SERPS.
6. THE CRAZE OF Mobile phone applications WILL GROW
As discussed above, use of mobile for web search is on all-time rise and apps just make the job easier. Just few more a few years mobile phone applications will overpower desktop and mobile websites.
Mobile phone applications take into account 52% of them all invested in online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of folks prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local search engine optimization Being More IMPORTANT
Local internet search will go stronger over time. In 2016 you must let Google know where you stand located as well as what you’re offering.
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