1. SOCIAL CONTENT WILL GAIN PROMINENCE
More and more social media marketing content indexed online along with other popular search engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media marketing networks is important in how search engines like google understand your site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as a powerful tool to drive their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the excitement, and employ videos to capture new audiences.
80% of video. Results that demonstrate in SERPs are from YouTube
Videos get 50X better organic page ranks in the search engines in comparison to against plain, static text results.
Video searches receive 41% higher click-through rate a when compared with plain, static text content
3. MOBILE OPTIMIZATION Can be CRUCIAL
Today people make use of a variety of devices to access content. Tablets, smartphones, laptops, phones and in many cases watches are getting to be standard tools to browse web. Search engines like yahoo know this and so they reward websites that look good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have sought out local info.
Mobile search comes to an end 43% every year.
Over 1.2 billion people connect to the web off their mobile phones.
4 of every 5 consumers use smartphones to look.
4. VOICE SEARCH FUNCTION Absolutely essential
Voice search is easily being a huge part of mobile usage and it has elevated the pain of typing keywords to operate research online query. However shift means your site content should be developed with voice search in mind.
60% teens use voice search before the TV
40% adults use voice seek out directions.
5. CONTENT AGGREGATION WILL GET BIGGER & BETTER
Inside your folks are seeking content sources offering all of the relevant information they require in a place. Search engines like yahoo have noticed this trend and as a result content aggregators have grown to be very well liked within the SERPS.
6. THE CRAZE OF MOBILE APPS WILL GROW
As discussed above, usage of mobile for web search is on all-time rise and apps just be the task easier. Just number of a few years mobile apps will definitely overpower desktop and mobile websites.
Mobile apps account for 52% ever spent on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of men and women prefer native mobile apps to websites. (SearchEngineJournal)
7. Local SEO TO BECOME More IMPORTANT
Local search is certainly going stronger through the years. In 2016 you must let Google know what your location is located and what you might be offering.
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