WhatsApp – The NewGen Marketing Tool

Posted on Posted in Writing and Speaking

WhatsApp Messenger can be a proprietary, cross-platform instant messaging subscription service for smartphones. Along with text messaging, users can send one another images, video, and audio media messages. Your client software is designed for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone

Rivaling a number of Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages per day. Based on the Financial Times, WhatsApp “has done to SMS on cellphones what Skype did to international askin landlines. The service is free for that first year then costs $0.99/Yr.

Everyone knows that WhatsApp is a great tool for messaging friends however what you would never know is the fact that WhatsApp bring campaign tool to generate marketing leads. The App costs nothing also it can function as a strong marketing channel with the potential of getting clients to your business most of all.

Why Choose WhatsApp for your marketing strategy?

The App is nearly free!

You can send large amount of messages without limits. It’s designed for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Most people are utilizing it as you don’t need to go to a website to fill out details or confirm your identity to use it. It just needs your mobile number and you are done!

Better features than traditional SMS/MMS

WhatsApp supports numerous message types, from simple text to pictures to audio tracks. Often a MMS message would cost you a fair bit of cash to transmit, therefore the fact that these can be shipped to as many customers and prospects as you like free of charge is fantastic.

You can also send GPS location of your stores! Product videos, Product images and audio messages (a short personal message from the CEO could be sent to multiple clients and prospects at one go!) this excellent App supports just everything. You can begin your personal WhatsApp group and will invite your clients and prospects to become listed on, or you will create an interior marketing group which supports you stay associated with your campaign peers 24/7.

So WhatsApp as a campaign tool can perform everything a regular e-mail or SMS campaign could do. To top it all Whatsapp is near to our heart, people can’t take their hands off their phone because of this App. Hence any message communicated through this medium has the immediate and maximum outreach.

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