In line with the FDI policy guidelines, “Marketplace type of e-commerce means providing of an it platform by an e-commerce entity on the digital and electronic network to act as being a facilitator between seller and buyer.”
The key feature of this marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for clients to interact having a large numbers of sellers onboard to acquire an item online. Thus, whenever a product from amazon is bought, you’re actually acquiring it from a registered seller from it. As such the product or service is not directly sold by amazon. Here, amazon is just a website platform which facilitates a gathering area for the consumer to meets a lot of seller and provide various options and cost levels for the product or service.
Whereas the Inventory-led websites have specialized but limited selection and the serious customers may log in to these website for the specific selection, including caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller as well as a Level Arena
The majority of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or perhaps a large enterprise who have entered into privileged works with them which assists them offer cheap deals or discounts on the customers. This could incorporate a higher discount on products, Free freight, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player within pre-agreed arrangement.
It’s easy to realize that some products are positioned on the website at 40% -60% discounts which is even hard for the manufacturer to offer. It’s easy to realize that you’ll find 40-50 sellers for the ONline book store bangalore but excepting one anchor seller, fat loss to offer such exciting discounts or offers. They will mask other seller completely and corner almost entire need for these items, thereby also frustrate these multiple genuine sellers to succeed in the shoppers using honest pricing offers.
Nearly all e-commerce players take presctiption the verge of re-discovering their business models and aspire to become profitable sooner. The truth is, none have been capable of seeing a cent in profit so far. Many big and promising e-commerce and unicorn players have perished on account of unsustainable losses and several have been soldout to others. Year 2017 would see many more to lock belts and keep solve this riddle lest they perish inside the race on the survival with the fittest.
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