In accordance with the FDI policy guidelines, “Marketplace model of e-commerce means providing of an information technology platform by an e-commerce entity with a digital and electronic network to act being a facilitator between buyer and seller.”
The key feature of the Marketplace model is the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. supply a platform for patrons to interact which has a great number of sellers onboard to get a product or service online. Thus, every time a product from amazon is bought, you happen to be actually purchasing it from the registered seller by it. Therefore the merchandise is just not directly sold by amazon. Here, amazon is only a website platform which facilitates a gathering location for a consumer to meets a lot of seller and gives various options and value levels for a service or product.
Whereas the Inventory-led websites have specialized but limited selection along with the serious customers may signing in about bat roosting website for a specific selection, including caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
Buy books online …
Anchor Seller and a Level Playing field
The majority of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or even a large enterprise who may have created privileged deals with them which helps them offer money saving deals or discounts towards the customers. This might add a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player under a pre-agreed arrangement.
It’s easy to realize that some products are positioned on the site at 40% -60% discounts that is even hard for producer to make available. It’s easy to realize that you will find 40-50 sellers for a buy engineering books but excepting one anchor seller, no one is able to make available such exciting discounts or offers. They will mask other seller completely and corner almost entire need for these products, thereby also frustrate these multiple genuine sellers to achieve the customers using their honest pricing offers.
Almost all e-commerce players are saved to the verge of re-discovering their business models and desire to become profitable sooner. The reality is, none have been capable of seeing anything in profit to date. Many big and promising e-commerce and unicorn players have perished as a result of unsustainable losses and a lot of have been sold-out to other people. Year 2017 would see more to lock belts and continue to keep solve this riddle lest they perish within the race towards the survival from the fittest.
To read more about buy engineering books go to see our web portal: click to read more
