In accordance with the FDI policy guidelines, “Marketplace label of e-commerce means providing associated with an i . t platform by an e-commerce entity on the digital and electronic network to act being a facilitator between buyer and seller.”
The main feature of the Marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for purchasers to interact which has a great number of sellers onboard to get a product online. Thus, each time a product from amazon is bought, you happen to be actually acquiring it from your registered seller by using it. As such the product is not directly sold by amazon. Here, amazon is simply website platform which facilitates a conference spot for someone to meets a lot of seller and gives various options and cost levels to get a service or product.
Whereas the Inventory-led websites have specialized but limited selection along with the serious customers may log in to these website to get a specific selection, like caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller and a Level Game
Most of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or a large enterprise that have entered into privileged relates to them which will help them offer great deals or discounts on the customers. This might add a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated through the Marketplace Player within pre-agreed arrangement.
It’s easy to find that some products are entirely on the site at 40% -60% discounts that is even challenging for the manufacturer to make available. It’s easy to find that you’ll find 40-50 sellers to get a buy engineering books but excepting one anchor seller, no one is able to make available such exciting discounts or offers. They will mask other seller completely and corner almost entire interest in these products, thereby also frustrate these multiple genuine sellers to arrive at the customers using honest pricing offers.
Nearly all e-commerce players take presctiption the verge of re-discovering their business models and desire to become profitable sooner. The fact is, none happen to be capable of seeing a penny in profit thus far. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and lots of happen to be sold-out to others. Year 2017 would see additional to lock belts and keep solve this riddle lest they perish within the race on the survival in the fittest.
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