Which people counting technology is good for you?

If you’re a new comer to retail people counting and another of the first questions you will end up asking yourself is which technology can i be utilising?


You’ll find three main varieties of technologies; beams, thermal and video. Have their particular benefits and weaknesses with respect to the environment they’re being installed in.

Beam Counters – Tend to be battery powered and therefore suited to short-run use. They’re an easy task to install and take away, but additionally prone to become damaged and field of view blocked. They’re not able to count people walking through an entrance side-by-side and for that reason will undercount.

Thermal Cameras – Infra-red devices just like the IRISYS cameras would be the most widely used retail analytics in the world. The unit are IP enabled and over one unit could be linked together for wide entrances. Accuracy levels are extremely good.

Cameras – Come as single or dual vision IP enabled devices. The one view cameras are generally less accurate. Overall it devices are more expense than thermal cameras. The dual-view cameras are as accurate because the thermal devices most often.

At StoreTech our software option would be hardware independent, this means in the event you already own people counting hardware its future we can easily integrate and import the customer data into our solution.

With more than 15 years expertise in the people counting industry, StoreTech are content to talk about the advantages and disadvantages of every type of technology and assist you to decide on your best option.
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About the Author: Annette Nardecchia

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