Technology is influencing our method of acting, it influences our knowhow and marketers must adapt to it. From the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a far more organic and unpredictable method of seeing things. Having one of these in your mind, will enable us to evolve more careful.
This hitting the ground with the most recent technological development is influencing publishers to adapt or die. One those trends could be the increased usage of “fringe” social hubs. Brands which has a broader presence will surely be sort of less skeptical when publishing content via social hubs that were considered in the past “fringe.” Over time we are also noticing many interesting strategies to interactive content, one of those is through 360 views photo as being a virtual 360 view. Another trend will be the utilization of animated GIFs dominating newsfeeds and timelines. These will keep its growth for the following years.
Depending on technology once again, algorithms are actually to build content. We are now listening the creation of artificial intelligence in content generation which is to be a game-changer
Balancing SEO, SMM, UX and analytics. We’re noticing a proper mixture of SEO, SMM, UX and analytics can help you reap rich rewards when you value their importance equally and treat them as one rather than individual components
Paid Social. We pointed out that back in 2015 there is a major growth on promoted posts. By way of example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach of course will continue to dwindle as social support systems aggressively push for promotion on the platforms. It’s time for it to make amends for the paid social approach because just getting bigger
New publishing options in social websites. Instant articles by Facebook is now able to help publishers give their content more visibility in comparison to content on their own native publishing platforms.
Real-time aggregated content is about the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events because they happen-
Fringe social hubs. Brands using a broader presence will certainly be kind of less skeptical when publishing content via social hubs that have been considered previously “fringe.” Those “fringe” hubs are becoming mainstream. Content strategies are devoted to Snapchat and Instagram and may only boost in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with a study by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a section of every content web marketing strategy in 2016.
Visual content such as infographics will keep enabling marketers to deliver personalized content. Global internet speed grew by 17% within a year. Slow net connection is not a problem anymore, therefore delivering cool graphic-oriented content must be paramount to employ for the next years.
Mobile marketing will rise even higher. There’ll be more mobile entry to new audiences over time. It’s got remained constant as years pass by but it’ll just get higher far better next years.
Virtual Reality and Augmented Reality. Facebook’s main way of another years is augmented reality. Creating virtual reality based content enables marketers to understand more about a fresh frontier of content assimilation. This will give a push for large brands. Facebook’s new 360 video option is opening another an entire world of web content writing possibilities.
Knowledge graph. Together with the introduction of Google’s Knowledge Graph feature. Brands have begun concentrating on ranking for long-tail keywords. This will be one of the main key drivers which will define SEO in 2016.
Finally, make this year enough time to ascertain real bonds between customers along with your brand. Do internal marketing your organization, company or startup in order to reduce resistance. Marketers surveyed lamented the reason they aren’t building stronger bonds with customers is a result of internal resistance. To supply an engaging brand to customers means marketers should effectively engage and cut across a company. This can be neither easy nor welcome, nevertheless it appears many agree. Enhancing the product offering is the #1 way marketers feel customer intimacy could be improved.
Build your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer care is where they’re able to most effectively build intimacy. Additionally they indicated that many their potential customers associate their brands with all the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged along with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience is often more important than in the past this coming year – how the information is delivered, though, is vital. App development and content on an instant society. The five most popular messaging apps feature 3.5 billion monthly active users, based on Statista, and marketers are starting to adopt notice. Facebook has already integrated branded campaigns into Facebook Messenger and offers to do more of this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat has got Snapchat Discover along with the alternative for any advertiser or individual to create their very own geo filter with Snapchat at will. Messaging is huge inside the digital world. Expect digital marketers to really make it even bigger.
A trend perfectly into a longer sales funnel where digital marketers produce an increasingly higher level of value upfront, before moving towards getting a real world address or getting into a sales sequence. This can usually be in are content marketing – via websites, YouTube videos, and webinars, in addition to over the growing live video space using platforms including Periscope and Facebook Live. One of the most successful digital marketers will likely be those who are in a position to generate a high level of trust before asking clients and customers for that sale. This really is additional benefit marketers given that they must strategically craft a great deal of free content, but the rewards comes in the type of a less arduous sale when they do request it, simply because they have already established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and tied to reporting. But information is now more dynamic, accessible, and broadly understood. This can open new opportunities for messaging optimization – but, moreover, this entry to data will challenge marketers to get nimbler and responsive.
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