The layout, design and style of your website has a lot to do with the overall impression people have of you and your business. First time visitors to your site will notice the design before anything else, such as what you’re selling or any informative articles you may have. What follows are some key points that will enable you to design your website in a way that will make the right impression on your visitors.
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Even though properly spelled words is not a part of design, it is related in a roundabout way. Think about the impression you get from a site that has a lot of words with typos. There really is no excuse for messing this one up since a spell checker is so common. Even if the smallest mistake or error creeps into your content, it won’t take time before your site is labeled as being “unprofessional”. This is part of the deal when you are running an online business, and it actually is important. User-Friendly Content Placement: You want your visitors to be able to look at your content and naturally start reading it; if it’s not laid out in a pleasing manner, however, people won’t want to bother. The way material is formatted can make a big difference, so be sure to organize everything properly. Use a lot of white space so that anyone visiting your site is able to scan through the pages and easily get the idea. Anyone with a site that’s content-rich has to be careful to give people a break from too much text. The longer people remain on your site, the better for you, and they’ll stay longer if they find the design appealing.
Any time you place graphics on your site, be sure to fill out the alt tag in the HTML. You really should think about people with disabilities such as those with vision problems. If you do SEO, then you probably know that the alt tags should contain the appropriate keyword for that page. This is just a little SEO thing that people do with them, and that may or may not apply to you. It is easy to write a line or two in the alt tag so the person knows what the picture is. Even if your site contains only a few images, they all should contain the Alt tag.
Over time your site design is going to get better and will be more effective as you learn and make things better. Focusing fist on your web site design elements is where you need to begin so that you can make sure that you won’t come up short accidentally. Web design doesn’t have to be that complicated but people tend to make it that way. In order to get everything you want: lots of visitors, high conversions, lots of repeat sales, a really strong brand, etc–then you need to make sure that you are building a super strong foundation.
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