Every professional website that’s successful has one thing in common: good web design. We are always forming impressions and opinions about everything we see, and the same goes for visiting a website. Even before they read a word, they see how your site looks and if it is appealing. There are tons of things that affect conversions, and one of the very first things is the impression they get after they arrive. Our conversation will center on what you need to know and get right on your site concerning design.
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Isn’t it very obvious that you should take the content on your webpages through a basic spell check? You’d be surprised how many webmasters don’t care to do this, and end up having embarrassing typos right on their homepage! Just about everyone has a word processor of some kind, and just take five seconds to check your copy before signing off on it. But maybe it all depends on your audience because some are obviously less caring than others. Just get in the habit of checking it every time you finish writing something.
One of the things that go into a successful web design is the creation of the pages that contain your copyright notice and privacy policy. Ensure that your sites have a copyright policy at the end of the page, and a privacy policy that’s detailed. An outdated copyright notice may send out the wrong signals to your site visitors and make it look unprofessional, and not having a privacy policy will deter your visitors from giving away their contact information, in case you’re collecting it. These pages are important in other areas such as PPC advertising and SEO because the search engines look for them.
The alt tags are beneficial to use for several reasons, and we recommend you use them. You will get a little bit of SEO points from them, but mainly we speak of visitors who may be visually impaired. That’s right; the search engines value the Alt tag and search for any keywords that are included in it. They use the Alt tag as one of the on page SEO factors. What people usually do is insert keywords into the graphic image alt tag. So do not just do this for one or two graphics but all of them.
The more time that goes on the better and better your website will be as you find success and make incremental improvements. You need to make sure that you focus first on basic web design so that your site won’t come up short anywhere. Web design isn’t really that complicated but often people turn it into something that is. You need to focus on your foundation first when you want people to respond well to your site, buy your stuff and help you find wild success.
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