10 Methods for Planning for a Corporate Incentive Travel Program

Corporate incentive travel is a good way to motivate and reward your valuable employees. Incentive travel might be group or individual, along with the destination might be local or international. But every successful incentive travel program starts with careful planning.


Listed below are ideas to help you plan a corporate travel program that fits your company’s culture, size and available budget:

* Determine your corporate incentive program goals. In specific terms, establish just what the incentive program should accomplish. This may be more sales, increase in production output or profits, or perhaps a decline in defective products, sales returns or lost contracts. Be sure to assign something for the improvement or reduction – a percentage, absolute amount of units or contracts, or possibly a dollar figure.

* Choose the target group to the program. This can be management, employees, salespeople, or even customers.

* Find out what the target’s values, interests and preferences through paper surveys or interviews. Then browse our corporate incentives guide to go with preferences with available packages inside your cost range.

* Considering past performance and employee behavior, establish reasonable tasks for your target group.

* Make sure you possess a performance tracking system in position which has a clear strategy to measure incentive program results.

* Brainstorm what obstacles may exist towards the success from the incentive travel company. This may be current employee morale, organizational structure or market conditions.

* Evaluate if this program will be managed internally or outsourced for an agency.

* Understand applicable tax implications. Travel can be taxable to recipients under certain conditions, and special tax forms may be needed.

* When deciding on a business incentive travel company, be sure it agrees to meet what is promised for your budgeted cost, so that you understand its cancellation policies.

* At the conclusion of your program, survey winners and non-winners to find out if the program was successful in meeting the goal.

Corporate Travel on the Smaller Budget

Even though you can not afford to whisk your top performers off to Europe over a private jet, you can still reward the workers with incentive travel they can enjoy.

If you possibly could afford to send your team away on a teambuilding retreat, it doesn’t need to be distant. Campsites and resorts, a good day over a chartered boat can produce a memorable experience. For individuals, it’s actually a better idea to transmit your recipient somewhere exotic enough to get memorable. If at all possible, allowing a spouse or children to accompany your employee is another wise decision.
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About the Author: Heather Defiel